Hitting the Gas on Sustainability: TURN x Liquid IV Team Up at the F1 Miami Grand Prix

The roar of the engines at the F1 Miami Grand Prix was a weekend of high-octane excitement! But behind the scenes, another race was taking place: the race to minimize environmental impact.

We're thrilled to announce our partnership with Liquid IV, the official hydration sponsor of the F1 Miami Grand Prix.Together, we tackled two crucial aspects of a sustainable event: hydration and waste reduction.


Keeping Race-Goers Cool and Hydrated

Liquid IV provided essential hydration solutions for race-goers throughout the action-packed weekend. With Miami's hot climate, staying cool and replenishing electrolytes was crucial for a safe and enjoyable experience.

Eliminating Single-Use Plastic Waste

But hydration doesn't have to come at the cost of environmental damage. Our partnership with Liquid IV ensured that single-use plastic cups were a thing of the past. Instead, race-goers enjoyed their drinks in our TURN cups.


A Win-Win for Sustainability and Convenience

The TURN cups offered a win-win solution. Festival-goers had access to convenient cups, while the event significantly reduced its single-use plastic footprint. It's a testament to the fact that sustainability and convenience can go hand-in-hand.

Looking Forward to a Greener Future in Racing

The F1 Miami Grand Prix was a huge success, and we're proud to have played a part in making it a more sustainable event. We look forward to continuing our partnership with Liquid IV and fueling a greener future for racing!


Back to blog
Read More
Read More
Read More
Read More