WHY TURN? The world needed a solution. TURN created one.
Single-use plastics pollute every corner of the globe. People are demanding change, but until TURN came along, there was no scalable solution for events and businesses

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The Turn Solution
Explore our proprietary reuse system designed by global leaders Bjarke Ingels Group (BIG)
TURN’s sustainable and scalable solution to displace single-use plastic combines systems thinking with the principle of circularity. Systems thinking considers the bigger picture of how system components fit together; circularity minimizes waste through closed loop production. TURN’s system revolves around four components—smart cups, smart bins, smart software, and smart washers–which fit together in one beautiful, waste eliminating circle.








Who uses turn
Over 3,000 customers trust TURN. Our systems cater to events like music festivals and sporting competitions, and for businesses like cinemas, airports, and stadiums. TURN’s customizable smart system provides unique branding opportunities for any business wanting to join the reTURNable revolution.
Backed by the best
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Backed by the music industry
TURN is backed by highly regarded tech investment firm Sound Ventures, under their new sustainability vehicle SOUNDWaves. We benefit from the direct guidance of General Partners Ashton Kutcher and Guy Oseary.
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Bjarke Ingels Group
To meet the demands of the future, we partnered with the very best. Bjarke Ingels Group (BIG) has overseen our conceptual design and engineering to turn our next age system components into a material reality. From drink vessels to recapture bins and transportable washing systems, their human-centered design expertise has produced hardware of unmatched quality.
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Most innovative REuse company 2021
Forget the Oscars. TURN received a nomination for Most Innovative Reuse Company at the 2021 Reusies. Celebrating pioneers, trail-blazers, and game-changing innovators in the reuse space, the Reusies are all about shining a light on alternatives to throw-away culture.
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AB Inbev
AB InBev dreams of being the world’s best beer company. TURN was selected by AB InBev to join their 100+ Accelerator Program, which identifies partners to deliver breakthrough advances in the sustainability challenges facing the firm. Our coveted partnership with AB InBev focuses on circular solutions to eliminate single-use plastic from across their entire portfolio.