WHY TURN? The world needed a solution. TURN created one.

Single-use plastics pollute every corner of the globe. People are demanding change. Until TURN, no scalable solution for events and businesses existed.

join the movement

The Turn Solution

Explore our proprietary reuse system designed in partnership with Bjarke Ingels Group (BIG)

TURN's sustainable and scalable solution eliminates single-use plastic waste with a circular system comprising of four smart components: packaging and cups, collection bins, IoT, and washing/drying technology.


01. Packaging and Cups

02. Collection

03. Smart Software

04. Smart Washers

Who uses turn

Over 3,000 customers trust TURN. Our systems cater to events like music festivals and sporting competitions, and for businesses like cinemas, airports, and stadiums. TURN’s customizable smart system provides unique branding opportunities for any business wanting to join the reTURNable revolution.

  • Backed by the music industry

    TURN is backed by highly regarded tech investment firm Sound Ventures, under their new sustainability vehicle SOUNDWaves. We benefit from the direct guidance of General Partners Ashton Kutcher and Guy Oseary.

  • Bjarke Ingels Group

    To meet the demands of the future, we partnered with the very best. Bjarke Ingels Group (BIG) has overseen our conceptual design and engineering to turn our next age system components into a material reality. From drink vessels to recapture bins and transportable washing systems, their human-centered design expertise has produced hardware of unmatched quality.

  • Most innovative REuse company 2021

    Forget the Oscars. TURN received a nomination for Most Innovative Reuse Company at the 2021 Reusies. Celebrating pioneers, trail-blazers, and game-changing innovators in the reuse space, the Reusies are all about shining a light on alternatives to throw-away culture. 

  • AB Inbev

    AB InBev dreams of being the world’s best beer company. TURN was selected by AB InBev to join their 100+ Accelerator Program, which identifies partners to deliver breakthrough advances in the sustainability challenges facing the firm. Our coveted partnership with AB InBev focuses on circular solutions to eliminate single-use plastic from across their entire portfolio.